How can international teams effectively balance the need for a tailored customer experience strategy in specific global markets with the desire for consistency and brand coherence across all markets?

International teams can effectively balance the need for a tailored customer experience strategy in specific global markets by conducting thorough market research to understand the cultural nuances, preferences, and behaviors of each market. By leveraging data analytics and customer feedback, teams can customize their approach while ensuring consistency in brand messaging and values. Implementing a centralized brand guideline that outlines core values and messaging principles can help maintain brand coherence across all markets, while allowing for flexibility in adapting customer experience strategies to local markets. Regular communication and collaboration between global teams can also help ensure alignment and consistency in delivering a seamless customer experience.