How can brands balance the need for global consistency with the importance of adapting to local cultural nuances when creating marketing campaigns for diverse audiences around the world?

To balance global consistency with local cultural nuances, brands can create a core brand message that resonates universally and then tailor it to specific regions by incorporating local language, imagery, and customs. Conducting thorough market research to understand the cultural values, preferences, and behaviors of each target audience is crucial in creating effective campaigns. Collaboration with local experts or agencies can also help ensure that the brand's message is relevant and impactful in different cultural contexts. Ultimately, brands should strive to maintain a cohesive brand identity while being flexible and adaptive to the diverse needs and expectations of their global audience.