How can companies effectively balance the need for a consistent global brand image with the necessity of tailoring customer experiences to diverse cultural markets in order to drive international growth?

Companies can effectively balance the need for a consistent global brand image with tailoring customer experiences by conducting thorough market research to understand cultural nuances and preferences in each market. They can then adapt their branding and marketing strategies to align with these cultural differences while maintaining core brand values. Utilizing localized marketing campaigns and communication strategies can help connect with customers on a personal level, driving international growth. It is crucial for companies to have a flexible approach that allows for customization while ensuring consistency in brand messaging across all markets.