How can companies ensure that their gamified CX experiences effectively engage customers without overshadowing the core values and mission of their brand?

Companies can ensure that their gamified CX experiences effectively engage customers by aligning the game mechanics with their brand values and mission. This can be achieved by incorporating elements that reinforce the brand's messaging and purpose throughout the gaming experience. Companies should also focus on creating a seamless integration between the gamified experience and the overall customer journey to maintain consistency. Additionally, regularly collecting and analyzing customer feedback can help companies fine-tune their gamified CX strategies to ensure they are resonating with their target audience while staying true to their brand's core values.