How can companies effectively balance the need for constructive feedback with the potential impact on employee morale and motivation during performance evaluations?

Companies can effectively balance the need for constructive feedback by providing specific and actionable suggestions for improvement, focusing on strengths as well as areas for growth, and emphasizing the importance of growth and development. Additionally, creating a culture of open communication and trust can help employees feel more comfortable receiving feedback. It is also important for managers to deliver feedback in a respectful and supportive manner, and to follow up with ongoing support and guidance to help employees improve.