How can companies effectively balance the use of digital tools for remote customer experience rituals while still maintaining a personal touch and human connection with their customers?

Companies can effectively balance the use of digital tools for remote customer experience rituals by incorporating personalized communication strategies, such as personalized emails or video calls. They can also utilize data analytics to better understand customer preferences and tailor their digital interactions accordingly. Additionally, companies can offer virtual events or webinars to engage with customers in a more personal and interactive way. Overall, maintaining a human connection with customers involves being responsive, empathetic, and proactive in addressing their needs and concerns through digital channels.