How can companies effectively balance the use of digital tools to enhance both employee engagement and customer experiences, and what role does employee feedback play in this optimization process?

Companies can effectively balance the use of digital tools to enhance both employee engagement and customer experiences by ensuring that the tools are user-friendly, accessible, and tailored to meet the specific needs of employees and customers. Employee feedback plays a crucial role in this optimization process as it provides valuable insights into what is working well and what can be improved. By actively soliciting and incorporating employee feedback, companies can continuously refine their digital tools to better engage employees and enhance the overall customer experience.