How can companies effectively balance the use of digital tools to enhance employee performance while also ensuring a personalized and exceptional customer experience?

Companies can effectively balance the use of digital tools to enhance employee performance by providing training and support to ensure employees are proficient in using the tools. They should also regularly review and update the tools to meet changing needs and provide feedback mechanisms for employees to share their experiences and suggest improvements. To ensure a personalized and exceptional customer experience, companies can use data analytics to understand customer preferences and behavior, enabling them to tailor their interactions and offerings accordingly. Additionally, companies should prioritize human interaction and empathy in customer service to create a more personalized and memorable experience.