How can companies effectively balance the integration of digital tools to enhance customer experience while also ensuring that employees are adequately trained and supported in utilizing these tools to their full potential?

Companies can effectively balance the integration of digital tools by investing in comprehensive training programs for employees to ensure they are proficient in using these tools. Providing ongoing support and resources for employees as they navigate new technologies will help them feel confident and empowered in their roles. Additionally, soliciting feedback from both employees and customers can help companies identify areas for improvement and make necessary adjustments to optimize the customer experience. Ultimately, fostering a culture of continuous learning and adaptation will enable companies to successfully leverage digital tools to enhance customer experience while supporting their employees in utilizing these tools to their full potential.