How can companies strike a balance between utilizing digital tools for remote customer experience rituals while still maintaining a personal touch and human connection with their customers?

Companies can strike a balance by incorporating digital tools that enhance customer experience without sacrificing the personal touch. This can be achieved by using personalized messaging, video calls, and chatbots to provide tailored support and assistance. Additionally, companies can offer virtual events or webinars to engage customers in a more interactive way. It is important to continuously gather feedback from customers to understand their preferences and adjust the digital tools accordingly to maintain a human connection.