How can businesses balance the use of data collected from CRM systems to personalize customer experiences while also respecting customer privacy and building trust?

Businesses can balance the use of data collected from CRM systems by implementing strict data privacy policies and obtaining explicit consent from customers before using their data. They can also anonymize and aggregate data to protect individual privacy while still gaining valuable insights. Building trust with customers involves being transparent about how data is collected, stored, and used, as well as giving customers control over their own data. By prioritizing customer privacy and trust, businesses can personalize customer experiences effectively while maintaining ethical standards.