How can companies strike a balance between using advanced technologies like artificial intelligence and blockchain to enhance data security, while also ensuring transparency and accountability in their handling of customer information in the digital age?

Companies can strike a balance by implementing robust security measures such as encryption and access controls to protect customer data while utilizing advanced technologies like AI and blockchain to enhance data security. They can also ensure transparency by being clear about how customer information is collected, stored, and used, and by providing customers with control over their own data. Additionally, companies should establish clear policies and procedures for handling customer information, conduct regular audits, and comply with relevant data protection regulations to ensure accountability in their data practices.