How can companies ensure that their data-driven personalization efforts do not come across as intrusive or creepy to customers, while still maintaining a high level of personalization in their interactions?

Companies can ensure that their data-driven personalization efforts do not come across as intrusive or creepy by being transparent about the data they collect and how it is used. They should also give customers control over their data and allow them to opt out of certain personalization features if they choose. Additionally, companies should focus on providing value to customers through personalized interactions, rather than simply using data for the sake of personalization. By prioritizing customer trust and engagement, companies can maintain a high level of personalization without crossing the line into intrusiveness.