How can companies balance the need for data-driven decision making with ethical considerations to ensure they are not compromising customer privacy and trust in the age of AI and data analytics?

Companies can balance the need for data-driven decision making with ethical considerations by implementing clear guidelines and policies regarding data collection, storage, and usage. They can also prioritize transparency with customers about how their data is being used and ensure that their data is protected through robust security measures. Additionally, companies can regularly review and update their data privacy practices to align with evolving regulations and best practices in order to maintain customer trust in the age of AI and data analytics.