How can companies balance the need for robust cybersecurity measures to protect customer data with the desire for a seamless and user-friendly digital experience?

Companies can balance the need for robust cybersecurity measures to protect customer data with a seamless and user-friendly digital experience by implementing multi-factor authentication, encryption, and regular security audits. They can also invest in user-friendly security features such as biometric authentication and password managers to enhance the user experience. Additionally, companies should prioritize transparency and communication with customers about their data protection measures to build trust and ensure a positive digital experience. Ultimately, finding the right balance between security and user experience requires ongoing evaluation, adaptation, and collaboration between IT security teams and user experience designers.