How can companies effectively balance the need for strong cybersecurity measures with maintaining a seamless and user-friendly customer experience in today's digital landscape?

Companies can effectively balance the need for strong cybersecurity measures with maintaining a seamless and user-friendly customer experience by implementing multi-factor authentication, encryption, and regular security updates to protect customer data without compromising usability. Providing user education on safe online practices can also help prevent security breaches while ensuring a positive customer experience. Additionally, investing in secure payment gateways and data protection technologies can help build trust with customers and enhance their overall experience.