How can companies effectively balance the need for strong cybersecurity measures with the convenience and usability of their digital products and services for customers in today's rapidly advancing technological landscape?

Companies can effectively balance the need for strong cybersecurity measures with convenience and usability by implementing multi-factor authentication, encryption, and regular security updates to protect customer data without compromising user experience. They can also invest in user-friendly interfaces and seamless authentication processes to make it easy for customers to access their digital products and services securely. Additionally, companies should prioritize educating customers on best practices for cybersecurity to empower them to protect their own data while using the company's digital offerings.