How can companies balance the need for regular assessment and adjustment of their strategies for increasing understanding and collaboration between different CX-related roles while still maintaining consistency and continuity in their customer experience initiatives?

Companies can balance the need for regular assessment and adjustment of their strategies by establishing clear communication channels among different CX-related roles. This will ensure that all team members are aligned and informed about any changes in strategy. Additionally, companies can create a feedback loop where team members can provide insights and suggestions for improvement on a regular basis. Finally, companies should document their strategies and processes to maintain consistency and continuity in their customer experience initiatives, allowing for easy reference and implementation across different roles.