How can teams ensure that their innovation and adaptation efforts in improving CX do not compromise the trust and loyalty of their customers?

Teams can ensure that their innovation and adaptation efforts in improving CX do not compromise trust and loyalty by being transparent and communicative with customers about changes. They should also prioritize consistency in the customer experience to maintain trust. Seeking feedback from customers and incorporating their input into the innovation process can help ensure that changes are well-received. Finally, teams should prioritize data privacy and security to maintain customer trust in their brand.