How can companies ensure that their CX ambassadors effectively utilize their own personalities to create authentic connections with customers, while also maintaining consistency in representing the brand's values and goals?

Companies can ensure that their CX ambassadors effectively utilize their own personalities by providing them with training on how to authentically connect with customers while staying true to the brand's values. They can also encourage ambassadors to share personal anecdotes or experiences that align with the brand's messaging. Additionally, companies can establish clear guidelines and communication channels to ensure that ambassadors understand the brand's goals and can effectively represent them in their interactions with customers. Regular feedback and performance evaluations can help ensure that ambassadors are maintaining consistency in representing the brand while still being authentic in their interactions.