How can companies effectively balance empowering their CX ambassadors to make autonomous decisions with maintaining consistency in brand messaging and customer experience across all touchpoints?

Companies can effectively balance empowering their CX ambassadors by providing them with clear guidelines and training on the brand messaging and customer experience standards. Regular communication and feedback sessions can help ensure that ambassadors understand the company's goals and values. Implementing technology solutions, such as CRM systems, can also help maintain consistency in brand messaging and customer experience across all touchpoints by providing ambassadors with real-time information and insights. Ultimately, creating a strong company culture that prioritizes both autonomy and consistency can help strike the right balance.