How can businesses ensure that their use of cutting-edge technology enhances the overall customer experience, rather than detracts from the personal connection that customers seek in their interactions with a brand?

Businesses can ensure that their use of cutting-edge technology enhances the overall customer experience by focusing on personalization and customization. This can involve using data analytics to understand customer preferences and tailor interactions accordingly. Additionally, businesses should prioritize human interaction and support, even when using technology, to maintain a personal connection with customers. It is important to strike a balance between automation and human touch to ensure that technology complements the customer experience rather than replacing it. Regularly seeking feedback from customers and adapting technology accordingly can also help businesses stay aligned with customer needs and expectations.