How can CX ambassadors ensure they are providing excellent customer service while also balancing the need to enforce company policies and procedures, especially when dealing with customers who may be resistant to following guidelines?

CX ambassadors can ensure they are providing excellent customer service by being empathetic and understanding towards customers who may be resistant to following guidelines. They can effectively communicate the reasons behind company policies and procedures, emphasizing the benefits to the customer. It is important for CX ambassadors to remain patient and calm when addressing customer concerns or objections, while also finding creative solutions to meet both the customer's needs and company requirements. Building trust and rapport with customers can help in gaining their cooperation and ensuring a positive customer experience.