How do you approach balancing the need to proactively address potential customer pain points while also maintaining a positive customer experience throughout the interaction?

To balance the need to proactively address potential customer pain points while maintaining a positive customer experience, I prioritize active listening and empathy to understand the customer's concerns fully. I then address their pain points promptly and transparently, offering solutions or alternatives to alleviate their issues. I also ensure to follow up with the customer to ensure their satisfaction and provide ongoing support if needed, fostering a positive and trusting relationship.