How can companies effectively balance the need for utilizing customer information to enhance the customer experience while also respecting individual privacy rights and maintaining trust with their customers?

Companies can effectively balance the need for utilizing customer information to enhance the customer experience by being transparent about how data is collected, stored, and used. They should obtain explicit consent from customers before collecting their data and ensure that it is secure and protected. Companies can also offer customers control over their data, allowing them to opt-out of certain data collection practices. By prioritizing privacy and security measures, companies can build trust with their customers and demonstrate their commitment to respecting individual privacy rights.