How can businesses strike a balance between allowing customers the freedom to make their own choices, and providing them with the necessary guidance and support to ensure they have a positive experience with their products or services?

Businesses can strike a balance by offering a variety of options to customers while also providing clear, easily accessible information about each choice. This allows customers to make informed decisions based on their preferences and needs. Additionally, businesses can offer personalized recommendations or guidance based on customer preferences or past interactions to help them navigate their choices. Finally, businesses can provide excellent customer service and support channels to address any questions or concerns that may arise, ensuring a positive experience throughout the customer journey.