How can companies strike a balance between utilizing customer feedback software for efficiency and maintaining a personal connection with customers during performance evaluations?

Companies can strike a balance by using customer feedback software to gather quantitative data on customer satisfaction and preferences, while also incorporating qualitative feedback through personal interactions with customers. This can involve regular check-ins, personalized responses to feedback, and actively listening to customer concerns. Additionally, companies can use the data from the software to tailor their interactions with customers and make them feel valued and understood. Ultimately, the key is to combine the efficiency of technology with the personalized touch of human interaction to create a positive customer experience.