How can companies effectively balance the use of customer feedback in employee evaluations with the need to maintain employee morale and motivation?

Companies can effectively balance the use of customer feedback in employee evaluations by ensuring that feedback is constructive and specific, rather than solely focusing on negative aspects. They can also provide training and support to help employees improve based on feedback. Additionally, companies should communicate the importance of customer feedback in improving overall performance and emphasize the role of employees in delivering exceptional customer service. It is crucial to recognize and reward employees for their efforts and achievements, while also addressing any concerns or areas for improvement identified through customer feedback.