How can companies strike a balance between utilizing customer feedback in employee evaluations and maintaining employee morale and motivation?

Companies can strike a balance by creating a transparent feedback system where customer comments are used constructively to provide feedback to employees. It is important to focus on constructive criticism and not solely on negative feedback. Additionally, companies can ensure that feedback is given in a timely manner and is accompanied by support and resources for improvement. Finally, it is essential to communicate the importance of customer feedback in improving the overall customer experience and how it contributes to the success of the company, which can help maintain employee morale and motivation.