How can companies effectively balance the use of customer feedback in employee evaluations with the need to maintain employee morale and motivation?

Companies can effectively balance the use of customer feedback in employee evaluations by ensuring that feedback is constructive and specific, rather than solely focusing on negative aspects. It is important to provide training and support to help employees improve based on feedback received. Additionally, companies should also recognize and appreciate employees for their strengths and achievements to maintain morale and motivation. Regular communication and transparency about the evaluation process can also help employees understand the importance of customer feedback in their performance evaluations.