How can companies balance collecting customer feedback from a diverse range of customers while also ensuring that the feedback collected is actionable and leads to tangible improvements in the customer experience?

Companies can balance collecting feedback from a diverse range of customers by using a variety of feedback channels, such as surveys, focus groups, and social media. They can also segment their customer base to gather targeted feedback from different demographics. To ensure that the feedback collected is actionable, companies should prioritize feedback that is specific, measurable, and relevant to their business goals. Finally, companies should have a structured process in place to analyze and prioritize feedback, and then implement tangible improvements based on the insights gathered.