How can companies strike a balance between utilizing customer feedback for personalization and respecting individual privacy rights in an increasingly data-driven world?

Companies can strike a balance by being transparent about how they collect and use customer data, obtaining explicit consent before using personal information for personalization, and allowing customers to easily opt out of data collection. They can also implement strong data security measures to protect customer information and only collect data that is necessary for improving the customer experience. Additionally, companies can offer customers control over their personal data by providing options for them to update, correct, or delete their information as needed.