How can teams strike a balance between incorporating customer feedback into their innovation process and staying true to their own vision and expertise, in order to create truly innovative and customer-centric solutions?

Customer Feedback
Teams can strike a balance by first understanding the needs and preferences of their target customers through feedback. They should then analyze this feedback in conjunction with their own expertise and vision to identify common themes and areas for improvement. By combining customer insights with their own unique perspective, teams can create innovative solutions that address customer needs while staying true to their core values and capabilities. Regularly soliciting and incorporating feedback throughout the innovation process can help teams continuously refine their solutions to ensure they remain customer-centric.