How can companies strike a balance between using customer feedback to improve employee performance and maintaining employee morale and motivation in the workplace?

Companies can strike a balance by creating a culture of open communication where feedback is constructive and focused on growth rather than criticism. They can also ensure that feedback is given in a timely manner and is tied to specific goals and expectations. Additionally, companies should provide regular training and development opportunities for employees to improve their skills and performance based on feedback received. Finally, recognizing and rewarding employees for their efforts and achievements can help maintain morale and motivation in the workplace.