How can teams strike a balance between relying on customer feedback to drive innovation and maintaining a sense of creativity and originality in their problem-solving process?

Teams can strike a balance between relying on customer feedback and maintaining creativity by using feedback as a guiding tool rather than a strict blueprint. They should seek to understand the underlying needs and pain points of customers, allowing room for creative solutions that address these issues in unique ways. It's important for teams to continuously iterate on their ideas based on feedback, while also encouraging out-of-the-box thinking and experimentation to foster originality. By combining customer insights with creative problem-solving techniques, teams can ensure their innovations are both customer-centric and innovative.