How can companies balance the need for personalized customer engagement through technology with the importance of respecting individual privacy rights in the digital age?

Companies can balance personalized customer engagement through technology with respecting privacy rights by obtaining explicit consent from customers before collecting and using their personal data. They can also implement robust data protection measures to ensure confidentiality and security of customer information. Companies should be transparent about their data practices and give customers control over how their data is used. Additionally, companies can consider using anonymized or aggregated data to personalize customer engagement while still safeguarding individual privacy rights.