How can companies strike a balance between utilizing customer data to enhance their experience and respecting customer privacy rights?

Companies can strike a balance between utilizing customer data and respecting privacy rights by being transparent about how they collect and use data. They should obtain explicit consent from customers before collecting any personal information and allow customers to easily opt-out. Companies should also prioritize data security measures to protect customer information from unauthorized access. Additionally, they can implement data anonymization techniques to ensure that individual identities are not compromised while still gaining valuable insights from the data.

Keywords

customer data privacy rights transparency consent data security

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