How can companies strike a balance between utilizing customer data to enhance their experience while still respecting their privacy rights?

Companies can strike a balance by being transparent about how they collect and use customer data, obtaining consent before gathering personal information, and providing clear options for customers to opt out of data collection. Implementing strong data security measures to protect customer information and only collecting data that is necessary for improving the customer experience can also help maintain trust. Regularly reviewing and updating privacy policies in line with regulations and industry best practices is essential to ensure that customer privacy rights are respected.