How can companies strike a balance between utilizing customer data to enhance their CX programs and respecting customer privacy concerns in the age of rapidly advancing technology?

Companies can strike a balance by being transparent about how they collect and use customer data, obtaining explicit consent before doing so, and ensuring that data is securely stored and protected. They can also offer customers control over their data through options like opt-in/opt-out features and data deletion requests. Additionally, companies can prioritize data minimization, only collecting the information necessary for improving customer experiences and avoiding unnecessary intrusion into privacy. Finally, regularly updating privacy policies and complying with regulations like GDPR can help build trust with customers and demonstrate a commitment to respecting their privacy concerns.