How can companies strike a balance between safeguarding customer data and providing personalized customer experiences in today's digital age?

Companies can strike a balance between safeguarding customer data and providing personalized experiences by implementing strong data security measures, such as encryption and access controls, to protect sensitive information. They can also obtain explicit consent from customers before collecting and using their data for personalized experiences. Additionally, companies can anonymize and aggregate data to analyze trends and preferences without compromising individual privacy. Finally, companies should regularly review and update their data privacy policies to align with evolving regulations and customer expectations.