How can businesses strike a balance between utilizing customer data to enhance personalization and ensuring the security and privacy of that data in an increasingly digital world?

Businesses can strike a balance by implementing robust data protection measures, such as encryption and access controls, to safeguard customer data. They should also obtain explicit consent from customers before collecting and using their data, and be transparent about how it will be used. Additionally, businesses can limit the amount of data collected to only what is necessary for personalization purposes, and regularly audit and update their security practices to stay ahead of potential threats in the digital landscape.