How can companies strike a balance between collecting customer data for personalized experiences and respecting their privacy concerns in the digital age?

Companies can strike a balance between collecting customer data for personalized experiences and respecting their privacy concerns by being transparent about their data collection practices and obtaining explicit consent from customers. They can also implement robust data security measures to protect customer information and only collect data that is necessary for improving customer experiences. Additionally, companies can offer customers control over their data by allowing them to easily opt-out of data collection or delete their information upon request. Ultimately, building trust with customers through clear communication and ethical data practices is key to striking this balance in the digital age.