How can companies strike a balance between using customer data for personalized marketing and respecting their privacy rights in the digital age?

Companies can strike a balance by being transparent about how they collect and use customer data, obtaining explicit consent before using it for personalized marketing, and allowing customers to easily opt out. They should also prioritize data security and compliance with privacy regulations to protect customer information. Utilizing anonymized data and implementing strict data governance policies can help maintain trust with customers while still delivering personalized marketing experiences.