How can companies strike a balance between utilizing customer data to create personalized experiences and respecting individual privacy rights in an increasingly digitalized world?

Companies can strike a balance by being transparent about their data collection practices and obtaining explicit consent from customers before using their data. They should also prioritize data security to protect customer information from unauthorized access. Additionally, companies can offer customers control over their data by allowing them to opt-out of data collection or providing options to customize their privacy settings. By implementing these measures, companies can create personalized experiences while respecting individual privacy rights in the digital age.