How can companies effectively balance the need to maintain a customer-centric culture while also staying competitive in a rapidly evolving market landscape?

Companies can effectively balance the need to maintain a customer-centric culture while staying competitive by focusing on understanding customer needs and preferences through market research and feedback. They can also invest in technology and innovation to adapt to changing market trends and stay ahead of competitors. Additionally, fostering a culture of continuous improvement and employee empowerment can help ensure that customer needs remain a top priority while also driving competitiveness in the market.