How can a company balance meeting current customer needs while also anticipating future trends to stay ahead of the competition in a rapidly changing market?

A company can balance meeting current customer needs by conducting regular market research, collecting feedback from existing customers, and staying up to date with industry trends. To anticipate future trends, the company can invest in research and development, analyze competitor strategies, and leverage technology to stay ahead of the competition. By continuously innovating and adapting to changing market dynamics, the company can effectively meet current customer needs while also preparing for future trends.