How can brands strike a balance between respecting cultural differences and maintaining their global brand identity when expanding into international markets?

Brands can strike a balance between respecting cultural differences and maintaining their global brand identity by conducting thorough market research to understand the local customs, values, and preferences of the target market. They can then tailor their marketing strategies, products, and messaging to align with the cultural norms of that specific region while still staying true to their core brand values. It is important for brands to be adaptable and flexible in their approach, while also being sensitive to cultural nuances to ensure successful expansion into international markets. Additionally, collaborating with local partners or hiring local talent can help brands navigate cultural differences more effectively and establish a strong presence in new markets.