How can international teams effectively balance the need for cultural relevance in customer experience strategies with the desire for a consistent global brand image?

International teams can effectively balance the need for cultural relevance in customer experience strategies with the desire for a consistent global brand image by conducting thorough research on local customs, values, and preferences in each market. They can then tailor their customer experience strategies to reflect these cultural nuances while staying true to the overarching brand message. It is important for teams to establish clear guidelines and communication channels to ensure consistency across different regions, while also empowering local teams to make decisions that align with cultural sensitivities. Regular feedback and data analysis can help teams continuously refine their strategies to strike the right balance between cultural relevance and global brand image.