How can brands strike the right balance between incorporating cultural references and slang into their messaging without coming across as inauthentic or appropriative?

Brands can strike the right balance by first understanding the cultural context and history behind the references and slang they want to use. They should also ensure they have a diverse team that can provide different perspectives and feedback on the messaging. It is important for brands to be genuine and respectful in their approach, avoiding stereotypes or misrepresentation of the culture they are referencing. Finally, brands should be open to feedback from their audience and be willing to adjust their messaging if it is deemed inappropriate or offensive.