How can international teams navigate the challenge of balancing cultural authenticity with global brand consistency in their marketing strategies?

International teams can navigate the challenge of balancing cultural authenticity with global brand consistency in their marketing strategies by conducting thorough research on their target markets to understand cultural nuances and preferences. They can also appoint local experts or partners to provide insights and guidance on cultural norms and values. Additionally, creating flexible brand guidelines that allow for adaptation while maintaining core brand values can help strike a balance between authenticity and consistency. Regular communication and collaboration between team members across different regions can also ensure alignment and cohesion in marketing efforts.